Mid-70s: It was the time after the first invasion of Japanese guitar makers. Some western companies had had to strike the sails, others still licked their wounds and looked for ways to counter the price war of the Asians.
The greatest of the guild soon used the means of the enemy and instructed their turn Asian companies with the production of instruments, mostly copies of their own classics, which were now on the world market in the price level of Japanese factories on the road, reasonable quality and of course the right look offered. Brands such as Squier and Epiphone are the best examples of this economic move, without which the parent companies Fender and Gibson would probably have fared really bad.
MIJ – a market is created
Japanese replicas brought immense sales losses to the renowned companies, which at that time suffered from a loss of quality and, as a result, an image loss; after all, the instruments on the world market could be offered cheaply despite import costs. In addition, especially the copies with glued necks were usually qualitatively at least equal.
japanese guitar brands were cheap and crafted very well. Above all, the constant quality of the Japanese products contributed to the fact that u.a. Ibanez guitars of the time, as the now sought-after instruments of Aria, Burny, Tokai, Greco, Orville, Navigator, Yamaha and Fender Japan, became more and more popular – and worldwide.
Greco Guitars was part of the 1948 founded Japanese company Kanda Shokai, and from about 1960 instruments were sold under this brand name. The first own models had, as well as very old Ibanez or Yamaha guitars, a very offbeat flair, the designs were sometimes highly bizarre to get used to. As early as 1966/67, however, Greco was also on the market with Telecaster copies, and models were even copied from Hagström (Sweden) and EKO (Italy), some of which were also offered under the Goya label. They were manufactured i.a. in the factories of Fuji-Gen Gakki, Dyna Gakki, and Matsumoku, parallels with other brands that occasionally came from these factories (Ibanez, Aria, Yamaha, Washburn) were not surprising. In the early 70s, the company finally jumped on the train of copiers and focused more and more on replica of hip Gibson models.